Referral offers and what they ask of you
A referral programme pays an existing player for bringing a new one. It is the cheapest customer acquisition an operator has, which is why the reward is often generous and the conditions unusually specific. This page covers how the mechanism works, where it commonly fails, and one aspect that other guides tend to skip entirely.
The mechanics
You receive a personal link or code from the account area and pass it to someone. They register through it, and from that point a sequence of conditions has to complete before anything is paid: a qualifying deposit, full identity verification, and in many programmes a defined amount of play. Only when all of them are satisfied does the reward appear, usually as bonus funds carrying their own turnover requirement.
Each step is a place where the process stops. Registration through a different route than the link breaks the attribution entirely. Verification left incomplete keeps the referral pending indefinitely. And a friend who deposits below the qualifying amount does not trigger the reward at all. None of this is visible to the person who sent the invitation, which is the source of most confusion.
| Condition | Typical requirement |
|---|---|
| Registration route | Through the personal link or code only |
| Qualifying deposit | A set minimum, above the cashier floor |
| Verification | Completed by the invited person |
| Play requirement | Often a defined amount staked |
| Household exclusion | Shared address, device or payment method disqualifies |
| Reward form | Usually bonus funds with wagering attached |
| Cap | A limit on referrals per period |
The household rule, and why it is enforced
Every programme excludes people sharing an address, a device or a payment method. The rule exists because those are exactly the markers of one person opening a second account rather than of two players, and the enforcement is strict: both accounts closed, balances forfeited. Genuinely separate players living together are occasionally caught by this, which is worth knowing before an invitation rather than after a closure.
The part worth pausing over
Referral programmes are the only promotion that asks you to introduce another person to gambling. That is a different kind of decision from accepting a bonus, and it deserves a moment of thought rather than a reflex. Inviting someone who already plays is one thing. Inviting someone who does not, or someone who has previously had difficulty stopping, is another, and no reward is worth the second.
For anyone in that position the Danish framework exists precisely to help. ROFUS, the national register of voluntarily excluded players operated by Spillemyndigheden, can be joined with MitID for 24 hours, one month, three months or permanently, and StopSpillet provides free anonymous counselling. Both are described on the responsible gambling page and the self-exclusion guide. Gambling in Denmark is for adults of 18 and over.
Frequently asked questions
When is a referral reward actually paid?
Not at registration. The invited person normally has to deposit a qualifying amount, complete identity verification and in many programmes stake a defined sum before anything is credited. Referrals that stall usually stall at verification, which is entirely outside the control of the person who sent the invitation.
Can I invite someone in my own household?
Generally not. Programmes exclude shared addresses, shared devices and shared payment methods, because those are the signatures of a single person opening a second account. The consequence of trying is severe: both accounts closed and balances forfeited. It is not worth the reward under any circumstances.
Is the reward paid in cash or bonus funds?
Usually as bonus funds with a turnover requirement, sometimes as free spins, occasionally as cash. As with every other promotion, the form of payment matters more than the headline amount, and it is written in the terms of the programme rather than in the invitation message.